首页> 外文OA文献 >Pengaruh Pelaksanaan Promosi terhadap Keputusan Konsumen Memilih Jasa Akomodasi (Studi Kasus Hotel Benteng Pekanbaru)
【2h】

Pengaruh Pelaksanaan Promosi terhadap Keputusan Konsumen Memilih Jasa Akomodasi (Studi Kasus Hotel Benteng Pekanbaru)

机译:促销活动对消费者选择住宿服务的决定的影响(本腾北干巴鲁酒店案例研究)

摘要

Execution of Promotion is networking of target and target, policy and order giving direction to effort marketing of company from time to time, at every level and reference and also its location, especially as response of company in face of environment and circumstance of emulation changing. Needs consument grow because an motif of pursuant to attribute suit fancy and its requirement in using an service activities, pursuant to the mentioned hence the company have to precisely design strategy of marketing to draw enthusiasm from within x\u27self of consumer is in order to interested to product of service which on the market so that if consumer have had an interest in the product hence there will be decision to buy the product and generate decision of consumer buy.This research is conducted in Hotel of Benteng Pekanbaru which have location in road street of Soekarno Hatta kav 10-12, Pekanbaru. Target of this Research is conducted to know influence of execution of promotion to decision of buy of at Hotel Benteng Pekanbaru.In this research is methodologies used by quantitative and descriptive with program SPSS, where sampel used by that is patient of visitor of Hotel Benteng Pekanbaru and as source of information is HRD, Front of Office and Manager marketing. To determine sampel use formula Slovin, method of sampling by accidental sampling. Technics of data collecting of through interview, observation and kuesioner.From result analyse data covering validity test, reabilitas, and linear regresi modestly, execution of promotion in research of inimeliputi 4 that good component is advertisement, publicity, sales promotion, and the personal sale. Each owning indicator which each other be interconnected and have an effect on positive to decision of buy of service of room;chamber of Hotel of Benteng Pekanbaru
机译:促销的执行是目标和目标,策略和命令的网络,不时地为公司的努力营销提供指导,在每个级别和参考以及它的位置,特别是作为公司在环境和仿真环境变化时的响应。需求增长是因为根据属性花式的主题及其在使用服务活动中的要求,因此,公司必须精确设计营销策略以从消费者自身的内心中吸取热情,以便感兴趣根据市场上的服务产品,以便如果消费者对产品感兴趣,那么将有购买产品的决定并产生消费者购买的决定。这项研究是在位于路边的本登北干巴鲁酒店进行的北干巴鲁Soekarno Hatta kav 10-12的地图。进行本研究的目的是了解促销活动对Benteng Pekanbaru酒店的购买决定的影响。在这项研究中,SPSS程序使用了定量和描述性的方法,其中使用的样本是Benteng Pekanbaru酒店的访客患者作为信息来源的是人力资源开发,办公室和经理营销。要确定样本,请使用公式Slovin,即通过意外抽样进行抽样的方法。通过访谈,观察和调查的数据收集技术。从结果分析数据中适度地检验有效性,可靠性和线性约束,对inimeliputi 4的研究进行推广,好的组成部分是广告,宣传,促销和个人销售。 。每个相互关联的指标对房间购买服务的决定产生积极影响; Benteng Pekanbaru酒店房间

著录项

相似文献

  • 外文文献
  • 中文文献

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号